logo trademetrics 2016Trademetrics'2016 is an international event on the development of cybermetrics, both in academia and industry. It pursues the generation of synergies in the use of indicators, techniques, processes or specific applications. Business experts in areas such as Big Data, Big Content, marketing or Web metrics, along with academia researchers, will discuss the current situation and the impact on the company of this area of ​​knowledge.

The event will be held on November 11 at the Polytechnic University of Valencia.

Miguel Borràs, CEO of antara, will open the program with the inaugural conference " The Three Little Pigs and the Wolf: Business Intelligence and Competitiveness ".